Monday, 25 April 2016

Here's What You Need to Know About The Future Of Mobile Apps

Ever since the growth of mobile phone industry, mobile applications have become a vital tool for organizational success. A statistical study shows that “In 2015, global mobile app turnover amounted to $41.1 billion and by 2020, consumers are expected to spend more than $101 billion on mobile apps. This growth represents that mobile applications will undergo a lot more changes in the years to come.

Today consumers can access any kind of information through the web and perform various day-to-day activities like online shopping, paying bills, tracking expenses and incomes, prepare daily schedules, etc. Moreover, mobile application development services have already covered all major industries and spheres to expand potential opportunities and extend their services while establishing one-on-one consumer relationships.

With all the given opportunities and functionalities mobile apps are already providing, what more can be expected of in future? Let us take a look at the following changes mobile technology is expected to bring about in coming years.

Future Changes in Mobile Apps

Personalization of Apps: With the evolution of geo-targeted notifications, it is predicted that many marketers will soon entail it into their app marketing strategies. A study by Localytics shows that in comparison of generic push blasts, targeted push messages will double the open rates and triple the conversion rates of a mobile app. In addition, the app marketers will be able to access sophisticated tools for collecting & analyzing in-app data quickly to know their customers’ preferences and utilize the power of tailor messages to increase app usage and conversion rates.

Remarketing To Grow Retention: Last year, majority app installs were based on advertisements coming from Facebook, Twitter, and Google. This means that the app marketers will gain more confidence in these advertising platforms and optimize their budget to gain more quality leads. As some of the advertising platforms play a major role in remarketing, marketers will optimize the ad spend to re-target the inactive customers by exploring video-based ads. So, remarketing campaigns on mobile will gain more traction and marketers will be able to retain users leveraging the power of deep linking.

Growth of mCommerce: With the global penetration of smartphones and enhancements in mobile, security, payment and usability, mCommerce is expected to blow up. Marketers who have already embraced mobile are helping customers to research and compare products better by showrooming and creating mobile-ready barcode scanners. But the biggest change will be seen in the mobile payment industry. Some bigger brands like Starbucks, offer their own mobile wallet allowing the customers to add money and scan at the register. Basically, the idea is to link gift or membership cards along with the loyalty programs within the app. A majority of other brands are also expected to adopt the mobile wallet strategy and grow the customer base.

Today’s attention-challenged customers want everything personalized. And as more and more changes evolve in mobile technology, the growth of mobile application is sure to continue. So, whether it is a marketer or a consumer, both have the opportunities to harness the mobile app landscape and make the best out of it.

What do you think is the future of mobile apps? Share your opinions with us in your comments.

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