Today's consumers want to research and buy everything online. With the development of eCommerce, a number of consumers have moved online to source their vehicles and car accessories. But the benefits of eCommerce stores aren’t only reserved for the consumers. The automotive industry has gone on to tie up with popular online sales portals and explore all the available sales opportunities. And there’s no surprise to the fact that with the rise in online shopping, a number of buyers will purchase the vehicle and car parts through the web.
A statistical study on automobile eCommerce sales shows that “In 2014, retail e-commerce sales amounted to 298.26 billion US dollars and are projected to grow to 481.94 billion US dollars in 2018.” As the automobile sales are poised to grow, the car dealers should immediately consult companies developing eCommerce website or tie up with reliable online portals to sell automotive vehicles and accessories online. This presents the right opportunity for car retailers to capture a significant market share of online sales in the coming years. Let’s consider the important benefits of shifting the automotive store online.
Benefits of Moving Automotive Products to Online Stores
Increased Market Sales: The industry analysts at Frost & Sullivan forecasted that the online auto parts sales will be doubled during 2016 to 2020. This bags a good chance for automotive dealers to acquire more customers by selling their products online.
Generates Additional Revenue: Selling auto parts online is a convenient and cost-effective way to generate more revenue. Tying up with a right provider can become an additional channel of income. Also, it will help you meet your profitability goals.
Consumers Change Cars Frequently: Consumer habits and behavior change with the emerging trends and digital lifestyle. It is a business’ responsibility to adapt to their changing demands as quickly as possible. In the US, the average age of a vehicle is 11 years. This indicates the rise in demand for car parts, as older vehicles need more maintenance and part replacements.
Competitors Have Online Stores: More and more dealers are realizing the advantages of selling their stuff online. Many other dealers are closing their deals online by sharing the availability of their products and offering online booking services. This way they are capturing more customers which could be yours.
Simplifies Order Processing and Shipping: As the entire transaction takes place online, the automotive eCommerce solutions integrate with shipping providers so the order information is transferred to the shipping label automatically. You can print the same from the eCommerce back office. Also, the information is tracked and saved along with the order to send out email notifications to customers about an estimated delivery of the product.
It is surprising that how these benefits of an online automotive store bring opportunities for not only dealers but consumers as well. So, this is the most appropriate time for automotive retailers to start selling their products online and experience growth.
Are you a car retailer? Do you sell your automotive products online? If yes, share your details in the comment box below.
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