When it comes to choosing the right customer relationship management solution, enterprises are often conflicted between the two best options – Microsoft Dynamics vs Salesforce. Although both these CRM platforms are powerful and popular around the globe, it is important to opt for the one that offers a wide range of features and functionalities to cater to your diverse business requirements. In this article, we have discussed five key reasons that make Microsoft Dynamics CRM a better option than Salesforce.
1. User Experience:
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| Dynamics 365 Vs Salesforce |
1. User Experience:
Microsoft Dynamics CRM offers extensive marketing, reporting, analysis, and client data management capabilities. It provides functionalities for customer service and partner channel management, however, falls short due to inadequate eCommerce and field service functionalities. Dynamics 365 also comes with event-driven workflow to enable consistent process executions and notifications.
It also offers a great mobile option for iOS, Android, and Windows applications while Salesforce doesn’t. The gamification features in Microsoft Dynamics CRM pushes all the right buttons whereas with Salesforce you are required to buy external add-ons to leverage such functionality.
2. Productivity:
Dynamics CRM users get Outlook alongside OWA experience with complete CRM online and offline access. It even includes Office 365 experiences such as Skype, SharePoint, Yammer, OneNote, and OneDrive. It enables department and organization-wide collaboration via Office 365 Groups to exchange emails, documents, calendars, etc. Salesforce doesn’t offer these features but lets you buy add-ons for using it.
3. Flexibility:
Certainly, features are important. But what matters more is the ability to configure the CRM system in a way that it fits your unique business requirements. Since the requirements are your competitive differentiators, you wouldn’t want to forgo them and accommodate the software accordingly. As a result, in this category, Dynamics CRM is a winner as you can leverage Microsoft Dynamics CRM development and customize the system according to your needs.
4. Deployment & Support:
When it comes to deploying the CRM software, Microsoft Dynamics CRM offers an on-premises, a cloud, and a hybrid option. While Salesforce is available as a cloud only application. Dynamics CRM even offers a wide array of licensing options to accommodate different enterprises with varying budgets and requirements. It has 99.9 percent SLAs (Service Level Agreements) while Salesforce has none. So, Dynamics CRM is a clear winner, hands down.
5. Analytics:
With Salesforce, you can ‘Export Static Reports’ to Excel only but without any list views through Analytics Cloud. This can be quite expensive. On the other hand, MS Dynamics CRM provides interactive Excel experiences embedded within the list views and immersive report exports. It also provides Power BI apps for Sales alongside pre-built and shareable analytics templates. Dynamics CRM further lets you export from CRM to Excel for your mobile phones and tablets.
To conclude, making a well-informed, precise decision for employing a CRM software should not only be based on the range of features, responsiveness, and cost. You must also determine what is well-suited for business growth, change, and expansion. Which CRM solution do you use for your organization? Tell us about it using the comment section below.
