Friday, 29 January 2016

Top 3 Shopping Cart Solutions & Benefits for Small Businesses

If you are a business planning to venture for an eCommerce model, then you will need a shopping cart. The term shopping cart actually implies a piece of software that you use as a part of selling online. Somewhat similar to the physical world counterparts, shopping carts in the online world helps to do a multitude of things. For example, calculation of total amount of items in your cart or storing items as you continue shopping. As a customer, once you are ready to pay for the items, an eCommerce website sends you to a check-out page where your shopping cart items are displayed so that you can complete the transaction.

Some of the benefits of a shopping cart solution include:

  • Keep track of sales and visitor patterns
  • Support for variety of payment mechanisms
  • Better product and delivery management 
An online store paves the way for an eCommerce business to grow. However, choosing the right shopping cart software can be a challenge. With a host of options out there, it can be easy for businesses to get lost. In this article, we present to you some of the leading cart solutions available in the market today to help you narrow down your choices.

1) OpenCart: This is an open-source shopping cart solution that is meant to be search engine and user-friendly. OpenCart provides for more than eight shipping methods and integrates with 20+ payment gateways. In addition, it is simple to install, just choose a template and include products, the moment you are ready to begin accepting orders. The order management module is built-in so businesses receive lifetime software updates and no-cost support. Apart from this, OpenCart has unlimited products & categories, multiple tax brackets, discount and coupon systems and also provides support documentation to users.

2) Zen Cart: Zen Cart is another open-source, free, user-friendly shopping cart framework. It is PHP based and requires a MySQL database. Being easy to install, it helps keep your product catalog updated. Users do not need to carry out any HTML coding and the templates make it super easy to customize the look and feel of your online store. Some enterprises may also decide to take help of Zen Cart development services to implement advanced features for their eCommerce stores.

3) TomatoCart: Some small businesses tend to prefer TomatoCart. It is a shopping cart that evolved from osCommerce 3 as a separate project and has its foundations in CodeIgniter. Some of the reasons why SMBs like TomatoCart is its flexibility and easy to use GUI. Some other advantages of this platform are: an exhaustive user, product, catalog and order management, CMS, shipping options, multiple payment gateways, SEO tools, email marketing and reporting.

Are there any new shopping cart that you’ve heard about and is not mentioned here? Tell us in the comments below.

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