Thursday 4 February 2016

3 Major Digital Trends for Retailers in 2016

The retail industry is undergoing a transformation. If 2015 can be considered the year of the mobile, 2016 will demand optimization of a mobile strategy. Take a look at the top 3 digital marketing trends for the retail industry for 2016:


  • Location: Beacons are increasingly being used in the retail sector. In the start of 2015, BI Intelligence forecasted that beacons would influence $44 million in retail sales by 2016. A must have for retailers, beacons detect a consumer's location and send push alerts with offers or other useful information to their phones. For instance, a clothing store can send a coupon to a customer near their store or when he/she is close to a competitor's business.
  • Micro-Moments: This is not just another marketing buzzword. Micro-Moments happen every time a user picks up the phone to search for information or to kill time. Most of us check our phones multiple times in a day to check emails, look for eating joints or indulge in price comparisons if we're shopping. Retailers need to bank on these micro-moments by sending appropriate push messages to grab a customer's attention.
  • Personalization: As consumers, most of us prefer to shop from retailers who provide a personalized shopping experience. This is also the key to a successful marketing strategy. Some of the major big box retailers use personalization in their email and re-marketing efforts. eCommerce may do this via product recommendations, style guides, customized site navigation etc.

Do you agree with the prediction? What other trends do you forecast for 2016?

No comments:

Post a Comment

Note: only a member of this blog may post a comment.